The Environmental Protection Administration, Executive Yuan (EPA) has launched a “Green Point Program” for encouraging consumer to purchase sustainable products, and inspiring manufacturers to design and produce more green products. Consumer purchases will earn green points when they buy green products, and they can redeem these green points to get discounts for buying another green product, or pay for entrance to the national parks or stay in environmental hotels. For example, if a consumer purchases an item with 100 NTD, he will earn 100 green points, and these green points could be redeemed for one NTD discount for buying another green products. In addition, if consumers take public transportations such like MRT, railway or bus, they could earn green points as well. The project has gained successful collaboration with government agencies and numerous companies and institutions. It contains four facets: administrative work, system integration ＆ operation, promotions and events, and the regulation provisioning. To expand the scope of the pilot run, EPA formed working groups, held seminars and forums with all parties involved, collaborated with the electronic invoice system of Ministry of Finance, and co-worked with retail channels, several companies that provide environmental friendly services, and the suppliers that provide many environmental friendly merchandise. EPA also encourages people gain green points through taking public transportations, purchasing green products and joining eco-friendly activities. EPA has established a project office to provide customer services for the companies in the green supply chain and consumers as well.

sustainable finance, green consumption, green economy